A marketing plan is an essential tool for any business seeking to achieve its marketing objectives and ensure growth and success in the market.
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a multi-dimensional management concept where companies integrate social, environmental, and ethical concerns into their business operations and interactions with stakeholders. It transcends traditional business activities by embedding sustainable practices within corporate strategies, aligning with the Triple-Bottom-Line Approach that emphasizes a balance of economic, environmental, and social imperatives.
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