Database creation and segmentation
With a tripwire when entering the site, we increase the base of data to later carry out campaigns with emails based on the behavior of each user on the website, such as shopping carts abandoned purchases, interest in specific products without purchase, frequency, recency, etc... In addition to the integration of the Facebook pixel with e-commerce We identify and label the users of this social network in the page.
With the implementation and use of Google Search Console now we can know who came to the website organically and the health status of the page. With Adwords, they implemented direct response campaigns, display remarketing and Additionally, it linked with Google Merchant Center to carry out Shopping campaigns. With Google Analytics are performed the respective follow-ups to the contents and thus be able to always optimize them.