Sales for the first time in five years of presence on the internet

We redesigned the site and migrated the servers

Dt. Dental is software for dental offices that makes almost the same as the others.

So how do we make our potential customers prefer our software over the competition? That we can offer to generate value and make them fall in love with us?

The new site has a much more robust structure that allows have more content and keywords that help the positioning. In addition, secondary pages were added such as the team page and contact page. These pages increase the confidence of the clients and finally the conversions since allows them to see that there is indeed a support team for meet all requests.

We restructure the guideline

Although guidelines were being made, there were campaigns set up directly by the Google sales team but had not been optimized since they were mounted It was discovered that the pattern was working very well.

Keywords with a high CTR which means that a large percentage of people who saw the ad found it relevant.

We also found that the Quality Score of the keywords was up to 9 on some occasions, indicating that users are looking for what what we offer.

Since the guideline was working fine just by making the changes in the page began to generate conversions without the need for much optimization.

That is, we began to receive potential clients without the need to make budget increases.

Although the guideline in Google Adwords was working well, we found the cost of each click is a bit high (between $970 and $2100) and we We proposed to find a way to lower the cost of traffic.

After a couple of weeks we started making adjustments to the schedule and explore other traffic acquisition channels and discover in Facebook an acquisition channel at a lower cost than Google.

Of course, to have a low cost per click we had to invest in the content. Professional photos and videos with real dentists. This is a sample of one of the advertisements.

With the collected data we then define the best channels, keywords and ad types to achieve our goal and to from there scale the budgets.

The above sounds like a rather long process but in reality all these decisions were made in less than two weeks.

Biggest reason why this is a success story Two weeks later we doubled the budgets and at the end of 45 days we can already count 146 potential customers.

Our success story does not end there. we are getting results exceptional in other areas although not yet generating sales.

Organic Positioning (SEO)

We always care that the pages of our clients are optimized for search engines to index them in the best way way and increase your positioning

Before the changes in strategy the page printed less than 200 times a day. Today it prints more than twice as much, approximately 450 times a day.

This increases more than 100% the chances of being found by the users.

Finally, we have started to work hard on positioning of some keywords that are of vital importance to lower the Lead acquisition cost.

Some keywords that were in positions 75 and more now they are on the second page of Google which increases in More than 200% chances of generating leads.

It should be noted that organic traffic is not generated for the keywords purpose of the software as a result of the mentioned optimizations of immediate way. However, at the time of writing this post (November 2019) there are only 45 days of implementation and there is still a long way to go Start generating content and the link building stage.